Concept/ UX-UI Design / Website
With a customer base of 52 million worldwide, Crédit Agricole Group stands as a French multinational banking powerhouse and the globe's foremost cooperative financial institution. At Avanade Studio, we embarked on a concept venture, responding to a tender focused on overhauling the Italian B2C website and associated platforms. Our objective was to bolster their digital services and online presence.
The concept development spanned three weeks:
✺ Design With
Marco Miccichè, Angolo Oldani,
✺ Design Studio
These design principles, born during the ideation phase, serve as guiding pillars inspiring the creation of the new Crédit Agricole website. They play a crucial role in upholding consistency and coherence across the digital ecosystem, ultimately enhancing brand perception and user experience.
TOur product's true success hinges on its simplicity. A streamlined interface ensures that even complex products remain user-friendly, empowering end-users with ease of navigation.
Trust is rooted in transparency. Clear, user-centric communication—particularly on mobile platforms—nurtures an intuitive browsing experience, fostering trust through honest and straightforward messaging.
A recognizable visual identity is pivotal for an exceptional customer journey. Consistency across all touchpoints, from physical to digital, strategically positions and defines the brand's essence within the market.
We conducted an extensive analysis of Crédit Agricole's scattered digital ecosystem, striving to consolidate the user experience by centralizing all essential content and services in one accessible platform.
The primary level categories now provide tailored access to information and products based on customer segments. Additionally, we emphasized institutional sections to instill a sense of trust and stability in the bank and its group.
The visual coherence and adaptability of these components play a crucial role in significantly reducing the cognitive load for site visitors. This approach ensures clear and intuitive navigation, fostering a harmonious and easily accessible digital environment for users.
The homepage, a central hub for various contents, features the configurator functionality – a tool that addresses user needs by guiding them toward the most suitable products, enriching the experience with versatility across different platforms.
With a dedicated page for support, simplicity and transparency were the guiding principles in designing an efficient and user-friendly support experience.