Avanade Studio Italy
Brand Identity / UX-UI Design / Website
At Avanade, we had the chance to design a new concept for the brand identity and the website of the Milan Digital Innovation Studio.
We started by analyzing the competitors, the market, and the context to define the best strategy and direction to follow. Guided by our design principles, we came up with a strong proposal to maintain a link with the Avanade environment but with a new brand positioning.
✺ Design With
Marco Miccichè, Francesca Maio,
Design principles are fundamental guidelines used in the design process to steer decisions and create meaningful, coherent experiences. Each principle reflects a key idea or approach that contributes to the overall quality and impact of the design.
The repetition of shapes works in concert with each other design elements to strengthen our style and create strong visual patterns.
We use contrast to create highlights and convey our messages focusing on the essential.
We believe in immersive experience to connecting people emotionally.
We embraced a prototyping strategy and paid meticulous attention to detail to craft a highly interactive user experience. Each component was specifically designed to enhance content discoverability and the end user's overall experience.