ArcaPlanet App
UX-UI Design / Mobile App / Concept
Arcaplanet app puts pets first, offering a tailored experience that meets their needs.
The simple and intuitive interaction offers great value to the pet owner while the loyalty program is its second heart, rewarding the user interactions with prizes they can redeem, fuelling a positive relationship with the brand.
Moreover, the seamless omnichannel experience integrates features that help pet owners find the products they need no matter where they prefer to shop. Its ultimate goal is to make life better for pets and their owners, and our design reflects that commitment.
The team dedicated three weeks of collaborative work to conceive and shape this concept.
✺ Client
Arcaplanet
✺ Date
2023
✺ Design With
Laura Dal Bò, Camilla Masala, Francesco Ghedin
✺ Design Studio
avanade italy
Research
To better understand the challenge, we stepped into the pet care world.
Through extensive interviews with customers and experts, we gleaned valuable insights. Building upon these findings, we conducted a comprehensive survey to delve deeper into the habits and preferences of pet owners. Synthesizing the diverse array of feedback and insights gathered, we fostered a collaborative environment in a brainstorming workshop.
Design Principles
The concept revolves around three key design principles:
1. Proudly Pet-Centric
Departing from the traditional catalog approach, the app prioritizes each pet's unique needs, delivering an immersive, engaging experience centered around the pet.
2. Loyalty That Goes Beyond
The app boasts a loyalty program that transcends conventional rewards initiatives. It is tailored to provide not only incentives but also personalized rewards and engagement opportunities, fostering a stronger connection between the user and the brand.
3. Seamless pet care experience
Ensuring an effortless omnichannel shopping experience, the app underscores Arcaplanet’s dedication to serving pet owners seamlessly both in-store and online.
interaction Model
Definition of the Interaction Model and User Scenarios at the Core of the Concept.
We defined the user profile, mapped out the navigation flow, and created key wireframes to define the concept and prototype. Every element of this phase was shaped by our research, translating insights into a user-centered design.
Personas
User Flow
Wireframe
Onboarding
A Warm Welcome with a Personalized Introduction.
Anna downloads the app and is greeted with a series of introductory screens showcasing the new features: pet profile creation, tailored content suggestions, and an invitation to join the ArcaClub loyalty program. The quick instructions make the onboarding smooth, allowing Anna to set up her pet’s profile in just a few steps. This phase ends with multiple registration options and the selection of her preferred store.
Personalized Homepage
A Tailored Homepage for your Pet.
After registering, Anna lands on the homepage, where she finds personalized content based on the profile of her cat, Mina. She sees customized offers, product recommendations, and promotions both online and in her favorite store. The integration of services helps her discover all the options that Arcaplanet provides for cat owners, enriching her shopping experience.
Product Catalog
Find the Right Products for your Pet.
Anna explores the app’s catalog to discover recommended products for Mina. Browsing through categories, she opens the product page, where she finds key information, user reviews, and personalized suggestions. The app also allows her to easily check product availability in her preferred store or scan the barcode for additional details and usage tips.
Pets profile
Track Your Pet’s Progress, Add New Pets, and Get Tailored Recommendations.
In the pet profile section, Anna views all the details she’s entered for Mina, including tracking achievements, health updates, and upcoming veterinary appointments. She can also view product recommendations that fit Mina’s needs. If she wishes to add a new pet, such as her puppy Apollo, she simply follows the process to create a new profile. Once Apollo’s profile is added, the app automatically updates the homepage with personalized content for him as well, showing tailored offers and recommendations based on his needs.
Fidelity Card
Track Points and Unlock New Rewards.
Curious about how many points she’s accumulated, Anna navigates to the ArcaCard section. Here she finds a detailed overview of her points balance, available discounts, and how close she is to unlocking the next reward level. A specific offer catches her eye, motivating her to collect more points and redeem it soon.
The Arcaplanet app is centered around catering to the needs of pets, ensuring a personalized and tailored experience.
