World Usability Day Milan
VisuAL Identity / UX-UI Design / Website
Design of Our Online World: Trust, Ethics and Integrity.
WUD Milan is the event that brings together designers, developers, students, and innovation experts every year to share experiences, create connections, and promote good practices related to user experience and human-centered design. The event is organized by Avanade and Bicocca University.
Collaborating with the visual design team at Avanade Studio, we crafted a new visual identity for the event's sixth edition, aligning it with the year's theme: "Design of Our Online World: Trust, Ethics, and Integrity".
✺ Client
World Usability Day Milan
✺ Date
2021
✺ Design With
Marco Miccichè, Francesca Maio, Laura Dal Bò
✺ Awards
Site of the day - CSS Design Awards
Honorable Mention - Awwwards
COncept
Exploring contemporary visual languages and trends to capture the essence of the event's theme.
visual Identity
We utilized the pixel as a matrix, symbolizing the ever-evolving digital landscape.
Social
We have extended our visual identity to all social assets, ensuring consistency and recognition across every online platform.
Website
The patterns created for the brand identity come to life as animated and interactive elements on the website.
We embraced a prototyping strategy and paid meticulous attention to detail to craft a highly interactive user experience. Each component was specifically designed to enhance content discoverability and the end user's overall experience.
